Article Tools
- Text Size
- Add a comment (
- Print-Friendly
- Email this article
One of the most successful advertising campaigns of all time asks its audience, "Got Milk?"
Its popularity stretches across barriers of language, politics, and culture. In the two decades since it was first released, it has been copied widely in takeoffs such as “Got Freud?” and “Got Joy?” The campaign’s success is generally attributed to its simplicity: Two short words and a photo of a peanut butter sandwich missing a single bite, or a celebrity with a white milk mustache. It appeals to people everywhere, addressing body, mind, and heart.
In the early 1800s, God launched a similarly holistic appeal to a world struggling with war and revolution, dramatic economic and cultural upheaval, and widespread loss of faith. His campaign, bigger than the milk industry’s, was carried out through an insignificant Daughter of Charity who for years was known mainly for her trademark question: “Have you got enough?”
The Call. On a bright…
The full article is available to subscribers only
Access all articles, daily meditations and readings, as well as special resources, by becoming a subscriber. View subscription options.
Special Offer: Two week free web-only trial subscription. Sign up now.
Existing Print & Web-Only Subscribers: Login for full access.
